Who said that keeping home — cleaning, organizing,
daily tending – had to be so miserable and unimaginative? Caldrea
started because the creators had enough of harsh chemicals, medicinal
smells, and lukewarm, inconsistent performance. They were craving
an experience, an art form. Caldrea believes that caring for the home
should be as luxurious as caring for the body. Therefore, their mission
is to create a premier cleaning experience through beautiful products
and passionate know-how.
